![]() In a joint release, Universal and AMC said they reached the historic agreement based on their “shared commitment to a mutually beneficial long-term partnership that is focused on serving consumers worldwide, while preserving and enhancing the theatrical experience.” Insiders added that the deal provides consumers with options during uncertain times. (MGM is the Bond film’s domestic distributor.) It’s unclear whether the AMC-Universal deal could impact the film in those territories where AMC operates. The studio, however, does have international distribution rights to November’s James Bond pic No Time to Die. In the coming weeks, the two companies will begin PVOD discussions regarding AMC locations overseas in Europe and the Middle East.Īt the onset of the pandemic, Universal decided to move many of its 2020 tentpoles to 2021, including F9 and the next Jurassic World installment. Universal said its traditional windows for electronic sell-through and regular VOD remain unchanged. The deal includes at least three weekends of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across PVOD platforms. The PVOD policy was part of a multiyear agreement in which AMC agreed to play Universal films. Sources suggest AMC may receive 10 percent of each rental. Tuesday’s announcement did not say what the cost for premium VOD titles would be, but Trolls and other recent films have been priced at $19.99 for a 48-hour rental window. (NBCUniversal CEO Jeff Shell has been an ardent advocate for early home offerings and revealed in a subsequent interview that Trolls made a huge $100 million in U.S. ![]() And in March, AMC CEO Adam Aron, in a sharp rebuke, said his company was going to boycott all Universal titles after the studio said it would make Trolls World Tour immediately available on PVOD and in any theaters that were left open in early April. ![]() More than any other studio, Universal has pushed for years to shorten the theatrical window, but it has backed down in the face of boycott threats from AMC and other major exhibitors. The debt-laden company was hit particularly hard because of the pandemic, although recently found new institutional investors. Box Office: 'Scream VI' Scares Off 'Creed III,' '65' With Series-Best $44.5M OpeningĪMC, the country and world’s largest theater chain, is expected to share in the revenue from PVOD.
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